Out of Africa

According to the United Nations, millennium goals for the reduction of extreme poverty and hunger by 2015 are far off track—and when it comes to Africa the need is great and the prospects for moving forward are dim. None of the goals, which include a 50 percent reduction in extreme poverty and hunger; universal primary education; promotion of gender equality; reduction of child mortality by two-thirds; cutbacks in maternal mortality by three-quarters; combating the spread of malaria, HIV/AIDS and other diseases; ensuring environmental sustainability; and developing a North-South global partnership for development are likely to be met in Africa, a United Nations study concluded.

Should we become the United States of Africa?

And even if we should, are we ready?

I spent all of yesterday working as support staff for focus groups. Half of the day was with Africans (sub-Saharan black Africans, primarily from West and Central Africa). One of the main complaints about the US media is how it portrays Africa. Everything is primitive or bad or poor when it comes to Africa. Forget the bustling cities of Kenya, Ghana, Nigeria and South Africa. Forget the amount of progress being made all around the world.

Well, I found this image on-line — the “World at Night” — and it kind of reinforced some of those complaints.

     (to see a larger picture, click here)

As you can see from the picture – there are barely any city lights (the white spots) in Africa. Instead it’s pretty much all dark (meaning no lights at all) or there’s that nice long strip that’s all red (signifying “wildfires” as the source of light at night). I’m sorry, but seeing as places like Ghana and Chad actually have electricity pretty much 24/7 … as I’m sure does Ivory Coast and possibly places like Kenya and Cameron … this map just frustrates me.  You also got to love how Lagos, Nigeria is pretty much lit up by “natural gas flares” (the green).  Can Africa get any more primitive?

And it’s all based off of information gathered from NASA (of course).

NOTE: I’m equally enraged by the “fishing fleet lights” off the coast of South America. But at least they get some bright white lights on their continent. And Australia?? … let me just focus on Africa.

No matter how bad you claim they are … you know you can’t resist African films. Just the way Indians (and others around the world) love all the crazy nuances that make Bollywood, Bollywood — we Africans, too, love the often bad acting, soap opera dramas our film industry produces.

Well … for all you proud African-film watchers, and even for you closet ones, here’s a chance for you to contribute. The African Council for Arts and Culture recently announced a Name and Logo Contest for the Nigerian and Ghanaian film industry. All lovers of the new African Cinema and Music are invited to submit proposals for the following categories:

1. GHANAIAN FILM INDUSTRY:The Ghanaian home movie sub sector is informally nicknamed “Gollywood”. The Council feels this name sounds too much like “gullibility”, which they find as ”an insult to the creative talents of Ghana.” So fans … submit a serious name and logo proposal for the Ghanaian Movie Industry. PRIZE: N200,000 Naira (two Hundred Thousand Naira or equivalent in Ghanaian Cedi).

2. NIGERIAN FILM INDUSTRY: The Nigeria home video sub-sector is currently nicknamed “Nollywood.” “Nolly” apparently means “nothing, so …”  again, the Council does not ”feel comfortable promoting ‘nothingwood.’”  Also, why they feel it’s an insult to the pioneers of the industry to simply “jump into the “wood” bandwagon just because the Indians call theirs “Bollywood” and the Americans “Hollywood.”” A Nigerian way is needed … so Nollywood fans here’s your chance to make your mark on the industry. Prize money for the name and logo that will replace the “nothingwood” name is N200,000 (Two Hundred Thousand Naira).

3. YORUBA LANGUAGE FILMS: The history of the Nigerian film industry is linked with that of the Yoruba language films. The Candomble and Capoera in Brazil, the Orisah and Santaria in Cuba, Calypso in Trinidad and Tobago all have roots in Yoruba Culture. It’s definitely a Diasporic culture, and therefore the film industry should be of interested to the Yoruba Diaspora. All the Yoruba films I have every watched are about juju … highly amusing, but something the Council is disappointed with. Their biggest problem, voodoo is ”portrayed in the home videos as forces of evil that are negative and inferior to the Abrahamic religions of Islam and Christianity.

We pray the brave Yoruba filmmakers, artistes, designers, politicians, intellectuals and millionaires take the lead in branding and placing the Positive Progressive Virtues of our African Civilizations in their moves, music and lifestyle for posterity.

“Yoruwood” is the current name being “whispered” for Yoruba home movies. So a more serious one, along with a logo, is in search. The prize money for the name and logo of the Yoruba Film Genre is N100,000 (One Hundred Thousand Naira)

4.THE HAUSA LANGUAGE GENRE: This is a newer film sub sector of the Nigerian home video industry, which is emerging. Right now, since the main location of development is in Kano, they current name is … you guessed it … “Kannywood.” A more respectable name is needed. Prize money = N100,000 (One Hundred Thousand Naira)

5. IGBO LANGUAGE MOVIES: Not to be left out, the Igbo language movies is another sub-sector coming largely out of the eastern Nigerian city of Enugu. Big surprise here though. It’s not called “Enuguwood”, or “Igbowood” or “Iggywood” or any wood-ism. The informal name is “Ikenga.” But something more serious is still needed. The prize money is N100,000 (One Hundred Thousand Naira).

Three other categories exist, CROSS OVER MOVIES, ADULT CONTENT AND EROTIC ARTS, and AFROMEDIA NIGERIA FILM & CULTURAL ENTREPRISES DEVELOPMENT FUND (ANFCED). Prizes are awarded for all of them.

For more information, read this release from Nollywoodwatch.com. Deadline is September 30, 2008.

I think the coolest thing about this is that the African Council for Arts and Culture is a Diasporic organization based in Germany. It just shows how active the community in the Diaspora can be, and how they can help to initiate change for the African continent.

Now start working on those names and logos!!!